For purposes of the content analysis, intercourse ended up being understood to be any depiction of sexual intercourse

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For purposes of the content analysis, intercourse ended up being understood to be any depiction of sexual intercourse

Only a few product which was taped had been coded. As our focus had been on scripted development, we excluded news that is daily, game shows, sports programs and activities, and paid development, in addition to all types of commercials along with other promotions ( e.g., teasers for community programs). Although music videos had been taped, these people were coded and analyzed individually because of the unique faculties and are maybe perhaps not reported right right here. The analyses provided in this paper, nevertheless, do are the video that is nonmusic from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, suggests that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period contains 1,276 unique system episodes, whereas the ultimate test for the 2002 2003 period included 1,439 unique program episodes. The test when it comes to 2nd content analysis ended up being notably bigger than the very first 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence to your sampling plan, extra taping had been needed whenever, for instance, brand brand new shows joined the autumn lineup following the beginning of the year to replace for cancelled programs or as soon as the day and time slot for a string had been changed.


The codebook when it comes to bigger research ended up being based significantly regarding the factors manufactured by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted when it comes to Kaiser Family Foundation. We created extra things, including those on exact exact same intercourse intimate behavior and sexual talk pertaining to nonheterosexuals. Contrary to Kunkel and colleagues, whom used the scene whilst the main device of analysis, our content analyses involved coding for intimate content in 2 moment intervals of system time. Because scenes differ quite a bit in total and, hence, don’t offer a continuing product of measure in making evaluations across programs, we utilized a typical coding product predicated on time. Coding media programming in designated time periods has been utilized often by other scientists conducting analyses that are content different system genres including films, detergent operas, and music videos (Hazan, Lipton, & free adult live webcams Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse ended up being understood to be any depiction of intercourse, intimately suggestive behavior, or any speak about sex or activity that is sexual. To be conservative and prevent overcoding content that is sexual communications about intercourse were differentiated from nonsexual communications linked to love and relationships, that have been perhaps maybe not coded. As an example, a declaration such as “i enjoy my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” is coded.

Exact exact exact Same intercourse behavior that is sexual

Every 2 minute interval that were coded as containing one or more variety of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other sexual behavior 2 had been additionally examined when it comes to existence of exact same intercourse behavior that is sexual. Because of this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted into the interval took place between a couple of this exact same sex.

Speak about nonheterosexual issues that are sexual

Each 2 interval that is minute have been coded as containing one or more example of talk through the intimate talk groups utilized in the primary coding task ( ag e.g., responses about own/others’ intimate actions or interests, speak about sexual activity which have currently occurred, mention sex crimes) ended up being additionally coded for whether some of the intimate talk linked to nonheterosexuals. Because of this product, programmers once once again utilized a yes/no response format to point whether some of the talk that is sexual the sexual interests or issues of nonheterosexual people. Frequently, such feedback pertaining to gays and lesbians, although sometimes these were related to bisexuals.

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